Washington Kastles and Citi Open Tennis
Over the summer of 2019, John Tayman provided a wide variety of graphic design services for the Washington Kastles and Citi Open professional tennis tournament as part of the MDE Tennis design team.
The Washington Kastles 2019 season saw an ambitious undertaking to build a stadium on the roof of the historic Union Market in SE Washington DC. All new graphics to promote the season and to fit the new stadium had to be created. John was responsible for many projects, samples of which are seen below.
2019 Tri-Fold Pocket Schedule
Stadium & Sponsorship Signage
The stadium was built on the roof of historic Union market in SE Washington DC. John provided all sponsor signage and stadium signage design work for the project. Photos from the season are shown below with the signs in the background.
Social Media and Daily e-Blasts
John created special social media graphics, including season countdown, player and coach birthdays, and graphics for daily email blasts, including banner advertising, ticket sales , and mastheads.
The 2019 Citi Open was also quite a challenge as MDE Tennis looked to re-imagine Washington’s summer tennis tradition. By adding upscale food, drink and shopping options, design and marketing materials were needed to express the excitement of the newly revamped fan experience.
It was a tremendous success, and the tournament broke records for attendance and box office receipts. John was responsible for a variety of pre-tournament marketing work, and worked on-site providing social media graphics and video as match play unfolded.
Social Media
Much of what John did for Citi Open was for social media. Graphics and video for Instagram and Twitter accounts promoting the action and distributing news during the tournament.
Weather Delay notice
Tennis Talks with Renae Stubbs
Daily on-site talk show with ESPN and tennis Network contributor Renae Stubbs, interviewing players and coaches at the Citi Open. John produced the caricature and the promotional materials for the program.
Matchup Graphics
Daily graphics created for marquee matches of the day.
Order of Play
Each night after play concluded the Order of Play for the next day was released. Graphics had to be ready for 6AM e-Blasts and social media releases.
Food & Merchandise Voucher
Used by players and staff during the tournament.
Sales Flyers
Prior to the tournament, John produced several fliers to sell group tickets, and exclusive Stadium Club reservations.
